The difference between point of purchase (POP) and point of sale (POS)īoth POP and POS essentially refer to the same point – where a transaction is made, and a product is purchased. It’s the crucial point where the customer buys the product. POP is the area of a store which is planned and designed to capture the attention of potential buyers.įor example, promotional stands, bins, and displays used for creating excitement around a promotion. Point of purchase (POP) is a form of in-store marketing, a focal point to assist you in suggesting product add-ons or up-selling customers. The increase in sales for the brand featured in the POP tends to boost sales for the product category.īefore you invest in POP or rethink your POP strategy, take a look at our list of 10 things you should know about point of purchase to become more comfortable with the concept. As a result, more and more retailers are focusing their attention on their store’s point of purchase strategy.Īccording to an article in the Journal of Academy of Marketing Science, the general belief amongst retailers and manufacturers is that special POP displays lead to an increase in sales of products and store categories.
Point of purchase (POP) promotions have a profound impact on consumer’s shopping behaviour and can increase the total cost of the customer’s basket.
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